DC Comm Tech for Progress

presents

*** EVENT ***

Social Media for Advocacy:

Lessons from 2012 & Your Ideas for 2013

ONLY 50 SPOTS LEFT! JOIN 200+ REGISTERED FOR #CT4PADVOCACY HERE:

http://socialmediaweek.org/washingtondc/events/?id=54648#.URFSsvLNlTl

CONNECT & SHARE #CT4PADVOCACY ON TWITTER & FACEBOOK:

http://www.facebook.com/events/201762096635824

MODERATED BY:

Jim McBride, President, Network For Progress

@jimmcbride13

PANELISTS INCLUDE:

Colin Delany, Editor, epolitics.com

@epolitics

Beth Becker, Social Strategist, Progressive Congress

@spedwybabs

Chad Barth, Event Evangelist, Eventbrite Politics

@chadbarth

Heather Neisworth, New Media Consultant

(clients include Fortune 500 companies, government, nonprofits)

@heathgirl

Join us to discuss the advances in using social media for advocacy seen during the presidential and other campaigns (Kony 2012, SOPA/PIPA etc) during 2012 and what are techniques and tools that can be used for activists and organizers in 2013.

Topics include the use of Facebook, Twitter, Eventbrite and other tools to spread your message, organize events/actions and develop communities that increase “bottom up” Movement-building engagement.

Social Media professionals and amateur activists will discuss and learn what are the most effective uses of the latest communication technology trends.

DC Comm Tech for Progress is a communication/technology-focused community for members of the grassroots group DC Network For Progress, a social and media-savvy organization for those inspired by the “Yes We Can” Movement.

Want to help with the event? Contact Jim @ jimmcbride13@gmail.com

ONLY 50 SPOTS LEFT! JOIN 200+ REGISTERED FOR #CT4PADVOCACY HERE:
http://socialmediaweek.org/washingtondc/events/?id=54648#.URFSsvLNlTl

 

FOLLOW #CT4P!
http://groups.google.com/group/dccommtech4progress
http://www.facebook.com/groups/dctechforprogress
http://twitter.com/ComTechProgress

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4th Annual

*** STATE OF THE UNION WATCH PARTY ***

#sotupartydc

REGISTER FREE BY 5PM 2/12:

http://212sotuwatchparty.eventbrite.com

(ADVANCE RSVP: FREE -> NO RSVP: $5)

 

 

Special Guest:

ANITA BONDS

DC City Council Member (At-Large)

Chair, DC Democratic State Committee

 

 

Partners include:

Network For Progress

(including DC Comm Tech for Progress & DC Career Progress)

http://www.networkforprogress.com/getupdates

 

Generation Obama-Washington, DC

http://www.facebook.com/generationobamawashingtondc

 

Progressive Communicators of DC

http://pcdcnetwork.org

 

DC Democratic Party

http://www.dcdemocraticparty.org

 

DC Latino Caucus

http://www.dclc.org

 

e.politics

http://www.epolitics.com

Women’s Information Network

http://www.winonline.org/

 

Young & Powerful – DC

http://youngandpowerful.org/dc

 

Democratic GAIN / Jobs That Are Left

http://www.democraticgain.org

http://www.jobsthatareleft.com/

Host Committee includes:

Colin Delany, Franklin Garcia, Grace Kaissal, Aris Kyriakopoulos, Jim Maas, Jim McBride, Jason McCool, Nicole Williams

 

6:30pm-10:30pm Tuesday, February 12th

(6:30 Mixer, 9:00 Speech)

 

Local 16

1602 U Street NW

Washington, DC 20009

@ U Street metro



Please join Network For Progress, a social and media-savvy community for those inspired by the “Yes We Can” Movement, and several great co-sponsors for our 4th Annual State of the Union Watch Party where Progressives, Democrats and “Hope Mongers” can watch the President’s Address to Congress while mingling for friends, careers and PROGRESS!

We will be accepting optional 50/50 contributions from registered attendees for President Obama’s new non-profit version of Obama For America organization called Organizing For Action and Network For Progress.

Want to be a Co-Host event planner/recruiter? Questions/Comments? Contact us at n4progressparty@gmail.com

Please invite your friends and colleagues!

 

REGISTER FREE BY 5PM 2/12:

http://212sotuwatchparty.eventbrite.com

 

Connect & Share on Facebook @

www.facebook.com/events/321501811204516

+ Follow/RT & Join The Conversation @ #sotupartydc

 

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OFA needs to follow the advice of Karl Rove this time: Implement a NEW 50-State Strategy and develop young leaders for 2014 & Beyond

Narrow Victory of Obama’s Data-based Ground Game over Romney’s Money-based Air War means Democrats will need to focus more on Social “Grassroots Out” Organizing not just “Small Ball” with Yes We Can-Lite in post-Obama era

(10 Reasons why “Obama 2012” was a step backwards for Social “Grassroots Out” Organizing below)

WASHINGTON, DC – The following is a statement from Jim McBride, the President of Network For Progress, a social and media-savvy grassroots organization inspired by the “Yes We Can” Movement of Hope & Change, on the successes and failures of Tuesday’s presidential election. He will present on the topic at New Organizing Institute’s RootsCamp on November 30th, 2012:

“At first glance, when it comes to the 2012 election for President Obama and the Democratic Party, a Win is a Win. Considering all the money and lies and voter suppression efforts thrown at them almost as many states went Blue as 2008 and despite being heavily on the defense the Democrats grew their Senate majority.”

“The campaign made great strides in terms of efficiency of field outreach and rapid response to make sure they targeted the right voters with the right messages and defined Mitt Romney as an out-of-touch corporate raider while responding to the phony charges of his campaign and third-party operators.”

“Yet after 32 months of job growth and a safer world with our troops coming home and Osama Bin Laden dead, is this a surprise? Didn’t Bush, Clinton, Reagan, Nixon and Eisenhower win re-election with bigger margins while Johnson, Carter and Bush Sr. failed because of obvious economic or security worries?”

“Obama was hampered by the lack of sharp messaging on the economy and health care that hurt Obama hard in the first debate and most importantly, the step backward on committing to the concept of ‘grassroots’ organizing that has been developed in recent years by the use of the Internet to connect supporters, especially young people, into tight-knit communities that socialize together, work together and WIN together.”

The result was another defeat in the House and the nationwide presidential vote margin dropping 7 percent:

“Exit Poll 2012: Obama slips with youth”  http://www.politico.com/news/stories/1112/83438.html?hp=l4_b2

“For all the talk of “trick down” vs “middle out” economics, we saw the Obama campaign offer a “top down” over a “Grassroots Out” outreach strategy that focused heavily on fundraising efforts to combat Super PACs that eventually proved to be ineffective and primarily engaged supporters as only “followers” of Barack Obama not each other. Basically the organizing equivalent of “small ball” in baseball except you pay big money for over-priced free agents then only use them to scrape forward by stealing bases and drawing walks instead of going for a home run.

“Hence, the use of an exaggerated “Battleground State” focus that ignored many House candidates even in targeted states so despite winning the nationwide popular vote the heavily-redistricted country needs a focused campaign strategy to flip from one party to another.

Democrats need to move fast because the GOP is learning as even Karl Rove is taking note of how the Democrats got to where they are today with a 50-State Strategy where Democrats can compete in every race in every community across the country:
http://www.huffingtonpost.com/2012/11/13/karl-rove-howard-dean-strategy_n_2122459.html?utm_hp_ref=tw

“The consequences are clear as when you favor building persuasive yet “cold” relationships with voters and skip building relationships with your supporter base who can build real “personal” relationships with voters you have lost an opportunity to engage the electorate in a truly impactful way that is needed to have loyal supporters ready to turn out again in lower interest years in 2013, 2014 and beyond.”

“More analysis into turnout and tactics will come but here is a quick look at how beyond the “memes” many of the Obama web site and social tools stagnated and then regressed through the campaign. EVEN ON ELECTION DAY.”

10 REASONS WHY “OBAMA 2012” WAS A STEP BACKWARDS FOR SOCIAL “GRASSROOTS OUT” ORGANIZING:
#1 OUTREACH STRATEGY: A great example of the focus for this election was how Instead of using a community-based approach OFA’s 2008 Generation Obama program was turned into the DNC’s Gen44 fundraising program in 2009 and late game efforts like “Young Americans for Obama” only focused primarily on students not the MAJORITY of young people who are not in school during ages 18-39. Intern-level “fellows” were put in charge of constituency outreach programs as late as September 2012.

#2 ORGANIZERS: Generally not trained or don’t use online or offline social organizing methods leaving few opportunities to build relationships or connect on a regular basis through tools like meetups, facebook, chat and text.

#3 SOCIAL MEDIA ACCOUNTS: Branded communities like Tech for Obama were basically fundraising themes and lacked customized content as tweets overlapped with the purposes of more general purpose accounts. Twitter accounts would often RT people who praise the campaign using recommended hashtags but rarely would share more relevant and more independent content.

#4 EMAIL GROUPS: The most common form of organizational communication is email but organizers were not armed with the capability to send local newsletters or didn’t make them available to many supporters and did not use My.BarackObama.com community groups on the web site since 2007. In addition to lack of use of My.Barackobama.com there was no use of existing facebook groups for organizing either.

#5 WEB SITE REDESIGN: Although “Dashboard” was introduced in June 2012 (over a year after campaign began) it was basically a repackaged version of My.BarackObama.com and was hardly visible on the Obama web site as finding My Profile, My Groups My Events and other features were difficult. Splash pages emphasized a donation ask over supporter or voter engagement.

#6 WEB SITE EVENTS: The capability to creating your own activity on the web site was essentially unchanged from 2008 as users had to use HTML language to format their text and could not make URLs clickable.

#7 EVENT SEARCH: Sorting through Events by date or topic was advertised but not functional so users were forced to view a barrage of listings only narrowed by requested search radius. Users could only classify their events as Volunteer or Fundraising not Social or Outreach. In fact, the only way to find events is under the Volunteer heading of the home page.

#8 EVENT PROMOTION: After first debate no emails were sent to supporters about watch parties in their neighborhood and rare mention of events on social media and NO ability to view RSVPs on the web site or use of facebook or eventbrite tools to increase interest beyond a core group of guests.

#9 ELECTION DAY DISABLED FEATURES: Grassroots events were suddenly no longer visible on the Obama web site as everyone was directed to canvass-only events. They were only searchable if you knew to go to www.barackobama.com/events. Also, ALL mybo groups were removed from the site and their email addresses were no longer functional. This rendered any communication about Election Night Parties among supporters impossible for web site users. This sounds ridiculous but possibly occurred because of web site traffic distractions yet their is no excuse for silencing your supporter network at the height of the campaign.

#10 POST-ELECTION DAY: Currently, even more web site features have been disabled as pretty much all that is left is an email sign up and fundraising platform.”

“With the Arlington Young Democrats, Northern Virginia for Obama, Generation Obama and now Network For Progress I have seen people strive to use social and media-savvy tactics that make organizing more effective with the understanding that if we don’t build our capability we will fall behind. In 2012, we were victorious but did fall behind against competitors that in many ways were inferior than past election cycles and demographic trends further on our side.

“Whether it be the 150 people who connected with each other on our Northern Virginia for Obama facebook event to the Saturday Rally with President Obama and President Clinton in Bristow, VA, including the dozens who coordinated canvassing and carpooling, or the 35-person N4P phone bank advertised on the Obama web site and social media on Election Eve, the Best Practice lessons are everywhere. This is how we helped start the campaign in Virginia in 2007.

“Reports indicate this is no accident as since Rahm Emanual became Chief of Staff their has been a lack of interest in maximizing the potential of the President’s 13 Million BarackObama.com email list, 23 Million Twitter followers and 33 Million Facebook fans because “old school” Democratic operatives watered down the Movement for Hope and Change that won the Presidency.

“This is why we need to be an Advocate, Community and Resource for the grassroots to NETWORK FOR PROGRESS. But we need the party to take up the cause as well to eventually plug people into winning campaigns other than OFA.

“Now is the time to move beyond worshiping one great communicator and organizer by building a network of millions of Barack Obamas.”

 

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REGISTER FOR #GOToVa #PROGRESSPARTY BY 5PM 11/1:

http://gotovaprogressparty.eventbrite.com

 

&

Voter Protection

https://my.barackobama.com/page/s/join-the-victory-counsel

https://twitter.com/VoterProtectDC

presents

*** #GOToVa PROGRESS PARTY ***

Digital Capital Week Eve “1st Thursdays” Networking Mixer & Get-Out-The-Vote Rally

#GOTOVA #PROGRESSPARTY

sponsored by

www.salsalabs.com

www.facebook.com/salsalabs

www.twitter.com/salsalabs

Appetizers while supplies last and raffle

items including a Local 16 gift card!

REGISTER FOR #GOToVa #PROGRESSPARTY BY 5PM 11/1:

http://gotovaprogressparty.eventbrite.com

EARLY BIRD (1st 50): FREE with drink ticket!

ADVANCE: FREE w/raffle tix

NO RSVP: $5 @ Door

or just sign up for email updates!

JOIN US & SHARE ON FACEBOOK @

http://www.facebook.com/events/132133166935776

SPECIAL GUESTS:

KOURI MARSHALL

Obama For America – DC Director

@kouricmarshall

www.barackobama.com/dc

RICHARD FOWLER

Nationally Syndicated Host,

“The Richard Fowler Show”

& Advocacy and Policy Director,

Young Democrats of America

@richardafowler

http://www.fowlershow.com

BETH BECKER

Founder, Progressive Social Strategies

Director Special Projects, Progressive Congress

@Spedwybabs

Partners include:

DC Latino Caucus

DC Comm Tech for Progress

DC Career Progress

Generation Obama-Washington, DC

Gertrude Stein Democratic Club

Montgomery County Young Democrats

Progressive Communicators of DC

Host Committee:

Rachel Cotton, Franklin Garcia, AJ Glusman, Tyler Gray, Jim Maas, Jim McBride, Jason McCool, Natalie Moss, Tanya Nesbitt, Jasmine Powell, Jeannette Russell, Laurie Anne Sayles, Lateefah Williams

6:00pm-9:00pm Thursday, November 1st

Local 16

1602 U Street NW, Washington, DC 20009

@ Dupont or U Street metros

– $5 specialty drinks, beers, rail cocktails, house wine & appetizers until 10pm –

Please join Network For Progress, a social and media-savvy grassroots community inspired by the “Yes We Can” Movement of Hope & Change, and OFA Voter Protection, for a Digital Capital Week Eve “GOToVa” Networking Mixer & Get Out The Vote Rally for our monthly “1st Thursdays” Progress Party at Local 16.

Drinks and food are sponsored by the market-leading software provider Salsa Labs, a single, fully-integrated, online platform that helps any nonprofits & political campaigns of all sizes to fundraise, advocate, communicate and organize anytime, anywhere.

We will be joined by DC Latino Caucus (www.dclc.org), the LGBT community Gertrude Stein Democratic Club (www.steindemocrats.org), Mongtomery County Young Democrats (www.mcyd.org) and Progressive Communicators of DC (www.pcdcnetwork.org).

So, stop by for a fun evening of networking and engaging on the importance of talking to voters offline AND online in the closing moments of the campaign through Election Day so we can win Virginia for President Obama and Tim Kaine!

OFA organizers will be available to get you involved in needed areas like voter protection at the polls especially because of wide-spread Virginia Republican disenfranchisement efforts:
http://www.huffingtonpost.com/2012/10/25/gop-voter-fraud_n_1990104.html

Also, if you’re with a tech-savvy activist feel free to test drive your shameless self-promotion before Digital Capital Week (www.digitalcapitalweek.org) starts on Friday!

After our program at 7pm we will invite attendees to walk down to our grassroots hub in the Woman’s National Democratic Club at 1526 New Hampshire Avenue just past Q Street to make 10 calls or more for the President before they go home.

Questions? Contact Jim @ networkforprogress@gmail.com or 703-867-5070.

PLEASE INVITE YOUR FRIENDS & COLLEAGUES!

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