DC Comm Tech for Progress POST:

 

If a message is never sent and no Data is collected…does A/B Testing make a sound?

We were given another great story in the Washington Post about the Obama tech advantage this week but also saw another great example of the Democrat’s Achilles Heel of this analysis….and it offers a lesson for ANYONE trying to expand their brand.


The thing we need to remember is the pioneers of “Big Data” are nothing unless they have an audience to measure. That is why I am a big believer in being “product-driven” or “customer-driven” or “movement-driven” before trying to make your organization “data-driven” when it should be “data-supported.”

If you don’t have a real world strategy based on basic principles of supply-and-demand or marketing etc. then the data won’t matter or even exist for you to analyze.

So, make sure you have mastered the most concepts of engagement before you worry too much about what it all means….like the goal of getting a launch video uploaded to your web site and share with your followers within 48 hours.

On Tuesday, Alison Grimes announced a run for Senate against Minority Leader Mitch McConnell, arguably the most powerful Republican in the country on Tuesday, and she apparently is already leading in the polls….but two days later this is the link to her launch event: http://www.youtube.com/watch?v=2sYrq_1UuXQ


Just in case its been fixed, here is what it looked like as of 12pm August 1st:

And what made it even harder to catch? The video wasn’t shared anywhere else!

I received emails with nothing about it mentioned for days and check out the @alisonforky account over the last couple days….nothing about the video:



Here is my response at 12:10pm August 1st…which was followed by a tweet to the Democratic Senatorial Campaign Committee asking the burning question of why can’t we get an intern to follow their key races to catch these things?

 

Then guess what appears at 12:40pm…a tweet with a working link to the Kickoff video!

Notice the 12 retweets in less than an hour…..by 6pm, the number was 25, including the DSCC. It was the 4th most shared campaign tweet of the week….behind a twitpic of the launch and two about new polls BUT ahead of a tweet mentioning a live stream of the launch that we were all supposed to watch as it happened.


And the video itself, which was posted at the same time, has nearly 800 views as of 8/2:


But this is just a local mistake by a young candidate’s campaign,, right?


Yet one has to wonder….with all the interns at the Democratic National Committee and Democratic Senatorial Commitee, couldn’t there be at least ONE who could check out the candidate web sites (especially the most important 2014 race in the country) and maybe tell their bosses whether they’re functioning? I mean, if the national party is presumably going to give this campaign money shouldn’t we at least expect the web site to offer basic timely news about itself?

 

I haven’t seen such a mistake with the Obama campaign and its successor Organizing For Action, but time and time again I have seen them hype big speeches and NEVER share the video….in circumstances ranging from the Democratic Convention to just last week after his much-hyped speech on the economy.


Check out their flurry of tweets before the speech:

 

Yet after live tweeting the President’s remarks and re-posting them….it was on to the next:

 

Yes, the last tweet is about the ANOTHER speech….apparently assuming that this is the 1950’s and we can only watch live programming as opposed to On Demand.


Hyping content then forgetting about it after the fact, despite the fact that most of your audience won’t see it as it happens, seems like a waste of energy. Even though a live video might get more attention, by definition it CANNOT go viral….and even if the whole speech isn’t watched it is definitely a great tool to spread news of a campaign in motion.

The White House is better about this usually but they did their account did the same thing….as neither shared the speech via email either. Here’s a sample…a post-speech message about a petition without the video or any content included:

 

And here is the only video Alison Grimes shared by email this week…her kickoff intro by President Clinton:

 

Now we all know that Obama’s campaign, the White House and even Alison Grimes have many followers but the lesson here is how many opportunities do they miss because they are so interested in Big Data or fundraising or other tangential things that they miss out on catching the larger fish of Big Engagement?

That’s even more true because this pattern extends well beyond videos in the Democratic Party….and by putting key elements like content and relationships in the back seat we lose a huge potential advantage to grow and strengthen our supporter base.

Unfortunately old habits die hard so we have a lot of work to do! Case in point, after quite a performance at the big Fancy Farm political picnic where the candidates got to speak last week this is the Grimes campaign “ask” email on Monday:

(no, that link doesn’t show the video)

 

So, although they did share it on twitter, her ONLY direct line to her supporters missed this whopper that i bet would’ve inspired them to click the donate button:

 

“If doctors told Sen. McConnell he has a kidney stone, he’d refuse to pass it!”

-Alison Lundergen Grimes

 

 

IS THIS FWDPROGRESS? Let me know what you think!

FWD

obama progress

FOLLOW, LIKE, REC & WATCH!

http://www.networkforprogress.com/fwdprogressblog

Tagged with:
 

Sunday represented another quarterly fundraising deadline for political organizations and with it came some progress and some steps backward for organizing that I want to highlight that were probably inspired by Big Data….but as Mark Twain once said: “There are three kinds of lies: lies, damned lies and statistics.”

 

#1 The Good: Organizing For Action’s “Meet The President Backstage” Contest


I assume the data is showing OFA that if you encourage people to go to your web site or sign up for something with no strings attached then that is worth more than even asking for $3 to participate in a contest to meet the President.

 

Obama free contest tweet
Thats because if you can get the throngs to your donation page AFTER they participate in the Free Offer they will probably be in a good mood and wind up giving more than if they only showed up because they planned to give $3 in advance to join the contest.
obama donation page


Regardless, it is an excellent way to get people involved who might feel detached with OFA since the election ended eight months ago. In this case, OFA used data to encourage more engagement and that is never a bad thing.


#2 The Bad: Organizing For Action’s “Um” & “Is This A Mistake?” subject lines


I have been getting tired of being tired of OFA fundraising emails but I did see some blow back by several people from a facebook conversation started by a prominent former Democratic organizer about the latest subject line strategy and it does remind me of some issues they still have with engagement.

 

Is this a mistake


By saying “Um” why aren’t you taking action or “Is This A Mistake?” that you didn’t donate, I wonder if it is appropriate for an organization that is representing the interests of the President’s agenda to be talking to me like it’s MY FAULT I wasn’t inspired to get involved further and therefore am in need of being asked “earnestly and directly” for some reason.

How many people who volunteer regularly but didn’t donate, especially someone like me who just added a new email address or hasn’t donated to the new organization since 2012, get the same email questioning what they are doing to “build” OFA?


Social Pressure works when you sent postcards that talk about your neighbors supporting a candidate or voting regularly etc. but to literally send a message of contempt is kind of bizarre.


As I will definitely explain in my next example, regardless of how much money comes in and how many unsubscribes there are, is it helpful if a large swath of your list holds you in contempt and only is willing to endure more because they care so much about the cause? That is one thing the data won’t tell you.

 

#3 The Ugly: Ready For Hillary’s Social Media Fundraising Blitz

(as I discussed here earlier: http://inthecapital.streetwise.co/2013/07/01/ready-for-hillary-pac-alienates-young-voters-with-aggressive-fundraising-campaign/)


First off, let me note that I helped start the Virginia for Obama campaign in 2007 as the Grassroots Volunteer Database Coordinator until Super Tuesday, where i ran the biggest phone bank operation in the state before the 2008 Primary.


So, I have paid very close attention to Hillary Clinton’s campaign tactics and why I thought ours were better for awhile now and am definitely sensitive to the dangers of a 2016 campaign repeating the same mistakes….but I think the Ready For Hillary PAC is giving us some real reason for pause by over-compensating for the flat-footedness of 2008.


I have seen their sponsored facebook posts before, which is kind of annoying but reasonable, but on Sunday they used them to ask for money, not just promote the group, which is as close to spam as you can get to people you have connection with on a social platform.

Hillary fb post
(this is not the sponsored version…but why do they need 321 donors anyway?)


Imagine “Ready for Hillary” sending you a fundraising ask before you joined their email list….that is basically what they did with this advertising binge.

Remember that this isn’t just a community for Hillary supporters, it’s a community for Hillary for PRESIDENT supporters!

And this means they’re asking THEIR supporters for MONEY so they can spend it to ask NON-supporters for MONEY on social media…regarding a campaign that is two years away from even happening (if at all).

This isn’t the first example of the group creeping people out either:
http://inthecapital.streetwise.co/2013/06/26/ready-for-hillary-pacs-creepy-swag-inspires-new-memes-pictures/

Now, we can chalk this up as the work of some over-zealous fans, but the fact is Ready For Hillary involves serious folks who have worked with and donated to Hillary before, and is getting endorsements from the likes of James Carville and now Senator Claire McCaskill, so it is very likely they operate with her blessing to some extent. And regardless, I doubt they would dis-obey the wishes of Mrs. Clinton if she thought they were tarnishing her brand.

People like ambition but they don’t like naked ambition….especially when it takes precedent over the rest of a candidate’s brand.

So, regardless of what the “data” says about how successful this fundraising approach is, communications is an Art not just a Science….and for every dollar they raise from these foolish promotions they probably alienate many fence-sitters the campaign will eventually need to win the nomination versus the inevitable “Not Hillary” candidate that will emerge in both 2016’s Democratic Primary and General Election.

Would the same Democrats cheering for Hillary therefore applaud the strategy of the House’s Tea Party Caucus Chair Michelle Bachmann who raises lots of money among her community with an approach that inspires the few but alienates the majority of the nation? The sad part is that Hillary’s team is creating self-inflicted wounds that don’t even relate to the expected divisions usually created by policy differences.

Besides raising the ire of the Right-Wing much sooner than necessary, I think for many Obama Primary supporters like myself who let their anti-Hillary fervor subside in recent years will view these tactics as unproductive toward winning us over. I might be willing to participate in a “pro-Hillary” group but I don’t think it make sense for Democrats to be “Ready For Hillary” as President when we have already have one and a Congress to win back over the next few years!

Frankly, these folks should probably take a page out of the campaign of her former Campaign Chairman Terry McAuliffe, who seems to be more mindful of Obama voters and outreach tactics in his second run for governor.


Either way, the main lesson here is that fundraising is just one of Many Means to meet the Singular End of majority support….only use the Former to boost the Latter!

 

 

IS THIS FWDPROGRESS? Let me know what you think!

FWD

obama progress

FOLLOW, LIKE, REC & WATCH!

http://www.networkforprogress.com/fwdprogressblog

Tagged with:
 

NEWSLETTER

(June 19. 2013)

 

 

*** EVENTS & ACTION ROUND UP ***

 

Browse Events & Actions:

http://www.networkforprogress.com/events

(Become a N4P Contributor: Email network4progress@gmail.com to submit events/actions)

 

 

***6/19: Campus Progress Summer Kick-Off Happy Hour ***

6:00pm – 8:00pm Wednesday, June 19th

Madhatter, 1319 Connecticut Avenue NW. Washington, DC 20036 (Dupont)

 

Come meet other progressives in Washington, DC, as well as the Campus Progress staff at our annual Summer Kick-Off Party.

 

This year’s event is co-hosted by: United States Student Association, Young Invincibles, Roosevelt Institute Campus Network, Rock the Vote, League of Young Voters, The Sierra Student Coalition, Advocates for Youth, Generational Alliance, Energy Action Coalition, AFL-CIO, United Steelworkers, Working America, SEIU Millennials, Generations Initiative, The Bus Federation, and Wellstone Action.

 

You will have the opportunity to hear about progressive ideas and Campus Progress’ programs in progressive activism, journalism and more events that are planned for this summer, including our National Conference held in July.

 

No cover, 2 free drink tickets per guest. 18+ to enter, 21 to drink. I.D. required.

 

REGISTER (required):

http://campusprogress.org/events/summer_kick_off_party1/

 

RSVP & SHARE ON FACEBOOK:

https://www.facebook.com/events/530509066985732/

 

 

*** 6/19-25: Ed Markey for Senate phone banking @ DNC HQ OR @ HOME! ***

http://www.edmarkey.com

 

*Virtual Phone Bank: Email emily@edmarkey.org to get the daily login so you can make calls on your computer!

(please cc network4progress@gmail.com so we can track our N4P callers)

 

*DNC Headquarters phone bank @ Capital South

430 S. Capitol St. SE, Washington, DC 20003 (Enter on Ivy Street.)

– featuring 6/20 Young Democrats Night with YDA National President Rod Snyder

with snacks provided!

 

Ed is leading in the polls but in a special election anything is possible so please help us protect John Kerry’s Senate Seat on Tuesday, June 25th!

 

If you have any questions, please contact Josh Harris at (202) 479-5170 or by email at harrisj@dnc.org.

 

SIGN UP FOR A DNC HQ SHIFT HERE:

http://my.democrats.org/page/s/SignUpToVolunteer

 

 

*** 6/20-23: Netroots Nation (San Jose) Live Stream & #NN13 Conversation ***

http://www.netrootsnation.org/nn13/follow-nn13-at-home/

 

 

*** 6/26: Congressional Women’s Softball Game ***

Watkins Recreation Center, 420 12th Street Southeast, Washington, DC 20003

 

Join us on Wednesday, June 26, 2013 for the Fifth Annual Congressional Women’s Softball Game when a bi-partisan group of women Members of Congress take the field against the the women of the DC Press Corps.

 

REGISTER: http://cwsoftballgame.eventbrite.com

 

 

*** 6/29: Capital Cause Young Philanthropists Brunch ***

 

The Sphinx Club at Franklin Square, 1315 K St NW, Washington, DC 20005

 

 

The 2013 Capital Cause Young Philanthropists’ Industry Brunch will connect 300 of DC’s Young Philanthropists, Trailblazers and Changemakerswith top business leaders from ten different industries over a power brunch.  This event – designed to network Young Philanthropists with top industry professionals in an intimate setting – will not only take your career to the next level but will also position you to help fund grants to a worthy nonprofit of your choice.

 

REGISTER: http://cc2013brunch.eventbrite.com/

 

RSVP & SHARE ON FACEBOOK:

https://www.facebook.com/events/594351880584704/?fref=ts

 

*** 2013 Young Democrats of America National Convention (San Antonio) ***

– $80 Early Bird Rate ends 6/28!

 

We are excited to announce the Young Democrats of America’s 2013 Biennial National Convention in San Antonio, Texas on August 8 – 11.  

 

This is the largest event that YDA hosts every two years with 1,000 Young Democrats expected to attend from all fifty states.  If you don’t participate in a single other Young Democrat conference, this is the one you don’t want to miss.

 

We are working with the Texas Young Democrats to put together the most exciting convention in YDA history, including political trainings, guest speakers and other special events. YDA national officer elections for the 2013 – 2015 term will also be held on Sunday, August 11.  

 

REGISTER HERE:

https://yda.wiredforchange.com/o/720/p/salsa/event/common/public/?event_KEY=13416

 

RSVP & SHARE ON FACEBOOK:

https://www.facebook.com/events/465901236821319

 –

*** EMAIL & CALL CONGRESS ON STUDENTS LOANS BY 6/30 ***   

YDA’s “Don’t Double My Rate!” Campaign

 

Federal student loan rates are set to double on July 1 if Congress doesn’t take action.  Send an email to your members of Congress today telling them to keep the current insterest rate of 3.4 percent.  

 

Whether you are currently enrolled in college, graduated a few years ago, or hope to attend someday; whether you were first in your family to earn a higher degree or you continued a proud tradition, the opportunity of a college education was made possible, for many of us, by access to affordable student loans.

 

Unfortunately, tough economic conditions in recent years and skyrocketing tuition costs have created unique challenges for our generation.  To make matters worse, if Congress doesn’t take action, federal student loan rates are set to double on July 1 making access to a college education even more difficult.

 

Let me be clear, no one who is willing to work hard and improve the quality of their life and that of their community should mortgage their future in order to attend college.  Republicans in Congress continue to threaten the economic stability of our generation by failing to act with a deadline approaching.

 

The American dream is built on a foundation of hard work, equal opportunity and upward mobility. Access to a college education is an important part of that foundation, and Republican inaction and misplaced priorities put us all at risk. For America to be truly competitive in the 21st century global economy, we need more college graduates, not fewer.

 

Let’s win this fight!  Contact your member of Congress today:

http://action.yda.org/p/dia/action3/common/public/?action_KEY=202

 

*** NEWS ROUND UP ***

Contact Congress regarding any of these issues here:

www.senate.govhttp://govsm.com/w/Senate (social media listings)

www.house.govhttp://govsm.com/w/House (social media listings)

 

*IMMIGRATION NEWS*

Non-Partisan CBO Report: Senate Reform Bill increases GDP by 3.3% in 2023 & 5.4% in 2033 & Reduces Deficit by $200B in 2023 & $900B by 2033 http://www.whitehouse.gov/blog/2013/06/18/cbo-report-immigration-reform-will-shrink-deficit-and-grow-economy

 

*VETERANS NEWS*

What The Military Is Doing To Address Sexual Assault

http://thinkprogress.org/security/2013/06/14/2150351/military-address-sexual-assault/

 

*INCOME INEQUALITY NEWS*

White House GIF: “The Great Gatsby” Curve

http://whitehouse.tumblr.com/post/52721470601/youve-probably-heard-of-the-great-gatsby-but

 

1Q 2013: Biggest Drop In Wages Ever

http://thinkprogress.org/economy/2013/06/07/2121581/first-quarter-of-2013-saw-largest-wage-drop-ever/

 

Six Charts That Show Its Time To Reset The Budget Debate

http://thinkprogress.org/economy/2013/06/06/2112261/six-charts-that-show-its-time-to-reset-the-budget-debate

 

*POLITICAL NEWS*

http://www.washingtonpost.com/blogs/the-fix/wp/2013/06/14/the-best-congressional-approval-chart-ever/?wprss=rss_the-fix

 

FOLLOW NETWORK FOR PROGRESS!

http://groups.google.com/group/networkforprogress (General Listserv)

http://www.facebook.com/groups/networkforprogressdc (Community Group)

http://www.facebook.com/networkforprogress (“Like” Page)

http://twitter.com/networkprogress

http://www.networkforprogress.com (subscribe to N4P blog)

Tagged with:
 

NEWSLETTER USA

(June 19. 2013)

 

 

*** EVENTS & ACTION ROUND UP ***

 

*** 6/19-25: Ed Markey for Senate phone banking @ DNC HQ OR @ HOME! ***

http://www.edmarkey.com

 

*Virtual Phone Bank: Email emily@edmarkey.org to get the daily login so you can make calls on your computer!

(please cc network4progress@gmail.com so we can track our N4P callers)

Ed is leading in the polls but in a special election anything is possible (remember Scott Brown?) so please help us protect John Kerry’s Senate Seat on Tuesday, June 25th!

 

*** 6/20-23: Netroots Nation (San Jose) Live Stream & #NN13 Conversation ***

http://www.netrootsnation.org/nn13/follow-nn13-at-home/

 

*** 2013 Young Democrats of America National Convention (San Antonio) ***

– $80 Early Bird Rate ends 6/28!

 

We are excited to announce the Young Democrats of America’s 2013 Biennial National Convention in San Antonio, Texas on August 8 – 11.  

 

This is the largest event that YDA hosts every two years with 1,000 Young Democrats expected to attend from all fifty states.  If you don’t participate in a single other Young Democrat conference, this is the one you don’t want to miss.

 

We are working with the Texas Young Democrats to put together the most exciting convention in YDA history, including political trainings, guest speakers and other special events. YDA national officer elections for the 2013 – 2015 term will also be held on Sunday, August 11.  

 

REGISTER HERE:

https://yda.wiredforchange.com/o/720/p/salsa/event/common/public/?event_KEY=13416

 

RSVP & SHARE ON FACEBOOK:

https://www.facebook.com/events/465901236821319

 

*** EMAIL & CALL CONGRESS ON STUDENTS LOANS BY 6/30 ***   

YDA’s “Don’t Double My Rate!” Campaign

 

Federal student loan rates are set to double on July 1 if Congress doesn’t take action.  Send an email to your members of Congress today telling them to keep the current insterest rate of 3.4 percent.  

 

Whether you are currently enrolled in college, graduated a few years ago, or hope to attend someday; whether you were first in your family to earn a higher degree or you continued a proud tradition, the opportunity of a college education was made possible, for many of us, by access to affordable student loans.

 

Unfortunately, tough economic conditions in recent years and skyrocketing tuition costs have created unique challenges for our generation.  To make matters worse, if Congress doesn’t take action, federal student loan rates are set to double on July 1 making access to a college education even more difficult.

 

Let me be clear, no one who is willing to work hard and improve the quality of their life and that of their community should mortgage their future in order to attend college.  Republicans in Congress continue to threaten the economic stability of our generation by failing to act with a deadline approaching.

 

The American dream is built on a foundation of hard work, equal opportunity and upward mobility. Access to a college education is an important part of that foundation, and Republican inaction and misplaced priorities put us all at risk. For America to be truly competitive in the 21st century global economy, we need more college graduates, not fewer.

 

Let’s win this fight!  Contact your member of Congress today:

http://action.yda.org/p/dia/action3/common/public/?action_KEY=202

 

 

*** N4P NEWS ROUND UP ***

Contact Congress regarding any of these issues here:

www.senate.govhttp://govsm.com/w/Senate (social media listings)

www.house.govhttp://govsm.com/w/House (social media listings)

 

*IMMIGRATION NEWS*

Non-Partisan CBO Report: Senate Reform Bill increases GDP by 3.3% in 2023 & 5.4% in 2033 & Reduces Deficit by $200B in 2023 & $900B by 2033 http://www.whitehouse.gov/blog/2013/06/18/cbo-report-immigration-reform-will-shrink-deficit-and-grow-economy

 

*VETERANS NEWS*

What The Military Is Doing To Address Sexual Assault

http://thinkprogress.org/security/2013/06/14/2150351/military-address-sexual-assault/

 

*INCOME INEQUALITY NEWS*

White House GIF: “The Great Gatsby” Curve

http://whitehouse.tumblr.com/post/52721470601/youve-probably-heard-of-the-great-gatsby-but

 

1Q 2013: Biggest Drop In Wages Ever

http://thinkprogress.org/economy/2013/06/07/2121581/first-quarter-of-2013-saw-largest-wage-drop-ever/

 

Six Charts That Show Its Time To Reset The Budget Debate

http://thinkprogress.org/economy/2013/06/06/2112261/six-charts-that-show-its-time-to-reset-the-budget-debate

 

*POLITICAL NEWS*

http://www.washingtonpost.com/blogs/the-fix/wp/2013/06/14/the-best-congressional-approval-chart-ever/?wprss=rss_the-fix

 

 

FOLLOW NETWORK 4 PROGRESS USA!

https://groups.google.com/group/progressusa (national listserv)

http://www.facebook.com/groups/progressusa

www.twitter.com/n4progressusa

http://www.networkforprogress.com/usa (subscribe to N4P blog: includes DC & National news)

Tagged with: